November 2005

"A mountain of copy paper: $98 (knowing it gets you that much closer to a mountain bike priceless)" reads the caption of a magazine advertisement for MasterCard BusinessCard. Underneath the caption a business man sits in his office surrounded by a "mountain of copy paper". The copy paper is piled high on every inch of his desk, every inch of his business partner's desk, and every inch of available floor space. The business man's face has a relieved and thankful look. In my opinion, the man shouldn't have a relieved and thankful look on his face for wasting an abundance of paper. He should look worried for using so much paper during this time that we fear global warming. Just a few days ago, I watched Al Gore on the VMA's ranting about global warming. I've also watched many commercials lobbying for the awareness of global warming. I wanted to find out why MasterCard BusinessCard would create such an advertisement when there is so much hype about saving the earth, so I started to investigate the advertisement over again and the magazine the advertisement was in. I finally came up with an answer. The magazine the advertisement was in was dated November 2005. Almost a year ago, the media hadn't started the saturation of global warming fear. These days, a person couldn't flip through a magazine, television channels, or radio stations without hearing about global warming.

Global Warming Bias