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Wednesday, September 27, 2006

Vogue and Kate Moss




Vogue Magazine is a fashion magazine whose target group is women. Upon opening the magazine, one will notice that the magazine is full of fashion advertisements. There are more advertisements than articles. The magazine focuses on selling fashion products to women. The magazine does not have intellectual articles, such as articles on politics and social sciences. Instead, the magazine features articles on trends, particulary with clothing. The magazine is also known for its articles on makeup, sex, and love.
The September 2006 issue of Vogue consists of 754 pages, and yet little wording is found. Most of the pages are full page color fashion advertisements. Out of the 754 pages, only about 50 of them have articles (worded pages) . Most of the time, the articles do not even take up the whole page. Pictures are added to the sides of articles.
The Table of Contents cannot be seen until the page 46 and does not continue until page 78. Advertisements fill up the pages before the beginning of the Table of Contents. Advertisements are also sandwiched inbetween the beginning of the Contents and the ending of the Contents (pgs. 47-77).
One thing I noticed about the advertisements in Vogue is that they almost always feature young looking, skinny models. Many of the ads featured Kate Moss, an ex-coke-addicted model. She gained modeling positions with the top fashion industries after her huge drug scandal. Kate can be seen page after page modeling for different designers. Dior, Louis Vuitton, Burberry, David Yurman, Versace, Longchamp, Stella McCartney, and Rimmel used Kate Moss in their ads. I find it funny that a magazine would even allow advertisements that feature a drug addict in its pages, but I guess that's fashion and the media for you. I added a wikipedia link giving more information about Kate's drug addiction and modeling career.
  • More on Kate Moss

  • inside Vogue Magazine
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