nowwhat.com

State Farm Insurance has an interesting advertising tactic right now. State Farm Insurance uses different types of media to advertise itself, such as Television and magazine ads, which leads the audience to "nowwhat.com."
I was browsing through a magazine when I came across an all black page with a white lettering caption that said,"nowwhat.com." The advertisement drew my attention because of its simplicity. The ad gave no further explanation to what "nowwhat.com" was, so I jotted down the address out of curiosity.
Later on, I went to investigate what "nowwhat.com" was and here is what I found...
"nowwhat.com" is a website for State Farm Insurance. When the web page first comes up, "nowwhat.com" with a gray background is displayed. Seconds later, the gray background dissappears and it is replaced by the state farm insurance logo with a leafy backround. The page does not have any sound. This remains on the screen for a few more seconds, and then it is replaced by a person standing next to their car. The web page uses shock value to sway its audience into buying car insurance. The page also has "nowwhat.com" and the state farm insurance logo stamped across the top. All of a sudden, a portable air conditioner falls loudly onto the car, and captions pop up saying, "You rent the Place. You own the Stuff," "It's your car. Your ride. Your baby." and "State Farm Insurance is Wise Thinking."
State Farm Insurance is Wise Thinking in my opinion because it knew to saturate all types of media to get the word out.

Click here for some shock value!